Meet the Team Behind True North

 Executive Director
Brandy Coats is the Founder and Executive Director of True North Behavioral Health Agency. She is a Certified Anger Management Specialist (CAMS-I), Certified Parenting & Treatment Specialist (CPTS-I), and Clinical Mental Health Counselor Associate with a passion for helping individuals and families create meaningful, lasting change.

With professional experience spanning behavioral health, child welfare, family support services, human resources, and community-based care, Brandy brings a practical, compassionate, and accountability-focused approach to every program offered through True North. Her work has included supporting individuals involved with courts, probation, DFCS, residential programs, and community agencies, as well as those seeking personal growth and healthier relationships.

Brandy believes that change happens when people are given structure, support, and the opportunity to develop new skills without judgment. Through True North, she is committed to creating a welcoming environment where participants can build self-awareness, strengthen relationships, improve emotional regulation, and move forward with confidence and purpose.

Brandy proudly serves individuals, families, employers, attorneys, probation departments, and community partners throughout Valdosta, Lowndes County, and South Georgia.

 Director of Clinical Operations   

Perry Coats serves as the Director of Clinical Operations for True North Behavioral Health Agency. He is a Certified Anger Management Specialist (CAMS-I) and Certified Clinical Trauma Professional (CCTP) with extensive experience supporting individuals through personal challenges, life transitions, and behavioral change.

Perry's approach combines accountability, education, and practical skill development to help participants better understand emotional triggers, improve communication, and build healthier responses to conflict and stress. His calm, supportive presence helps create an environment where individuals feel respected while remaining focused on growth and responsibility.

At True North, Perry plays a key role in program development, participant support, and maintaining the agency's commitment to high-quality behavioral education services. He is passionate about helping people recognize their strengths, overcome obstacles, and develop the tools needed for long-term success.

Perry is dedicated to serving individuals and families throughout Valdosta, Lowndes County, and South Georgia with professionalism, integrity, and compassion.

 Program Coordinator

Serenity Johnson supports the administrative and operational functions of True North Behavioral Health Agency. Her responsibilities include participant communication, program coordination, scheduling support, community outreach, and assisting with the day-to-day operations that help ensure a positive experience for participants and referral partners.

As True North continues to grow, Serenity will play an important role in supporting agency operations, program development, and community engagement throughout South Georgia.

At True North Behavioral Health Agency, our mission is to provide accessible, professional, and accountability-focused behavioral education services that empower individuals and families to create meaningful and lasting change. We believe growth happens when people are given structure, support, practical tools, and the opportunity to move forward with dignity and purpose.emphasis on building a trusting and supportive therapeutic relationship.

 At True North Behavioral Health, we focus on delivering high-quality behavioral education in a space where people feel respected—not judged. Our sessions are built on clear guidance, consistency, and real-life skill development, ensuring clients understand not just what needs to change, but how to make that change last.
We prioritize professionalism, cultural responsiveness, trauma awareness, and integrity in documentation—because our work impacts people’s futures, families, and legal outcomes. 

 True North Behavioral Health supports individuals from all walks of life who are ready for accountability, structure, and positive change—whether required by the court or motivated by personal growth. Our clients include people navigating probation requirements, DFCS expectations, workplace mandates, attorney recommendations, or simply seeking better ways to manage their emotions and relationships.
We believe every person deserves the chance to reset their direction and build the tools needed for a healthier future.